September Property Market Wrap

As September comes to a close, we have seen a slower than normal start to Spring with fewer listings coming to market than we expected. Although buyer activity is still strong. On the ground, activity is picking up again with strong signals across Brisbane, the Sunshine Coast, Noosa and the Gold Coast. We will be watching the market closely over October to see how the new first home buyer incentives affect the first home buyer markets across the region.

From Jason Baron – Sunshine Coast, Noosa, Gold Coast & Investment Markets
On the Sunshine Coast and in Noosa, demand remains strong, particularly from owner-occupiers drawn to the lifestyle appeal. Stock remains tight, which reinforces the value of our services — giving clients early and often exclusive access to opportunities across South East Queensland.
On the Gold Coast, we’ve just secured a rare off-market property on Jefferson Lane, Palm Beach — pure beachfront, the type of opportunity that rarely comes to market. This is a prime example of how strong networks with selling agents continue to give our clients an edge, particularly in prestige and lifestyle locations where competition is fierce.
At the same time, we’ve been broadening the search for our investor clients, visiting other secondary regions throughout QLD this month to ensure we’re providing a diverse range of options that align with their property strategies and budget. These regional growth centres have strong local economies and a diverse range of industries underpinning the value of the areas.
Investor activity remains strong across all markets. With lending to investors hitting record levels, we’re seeing more clients prioritising growth corridors and balancing cash flow, while also looking to holiday rental income opportunities in places like Noosa.

From Nick Meredith – Brisbane Market
Open homes across Brisbane have been quieter through September, likely due to school holidays and the grand final weekend. Activity is expected to bounce back in October, especially with the new First Home Buyer scheme launching.
Entry-level properties are attracting significant buyer interest, with large groups and strong competition at first and second inspections. The mid-market is softer, but well-priced homes are still selling and stock continues to clear.
Mortgage brokers are busier than ever, much of it driven by First Home Buyers keen to get into the market before competition heats up further. Selling agents who remain proactive are keeping momentum, while auctioneers are reporting positive energy ahead of a more active spring.
The Brisbane prestige market is the strongest it has ever been, with serious active buyers driving demand. Many of these transactions are taking place off-market through trusted relationships and early access opportunities. We’re continuing to see strong interest from families relocating back to Brisbane from overseas or interstate, as well as those securing prime properties for children studying here. Others are positioning themselves early ahead of the 2032 Olympics, recognising the long-term value of Brisbane’s blue-chip real estate.

Profits Hit Record High in Q2 2025
While the share of sellers achieving profit dipped slightly to 94.8%, the median profit jumped to $315,000, with total profits hitting a record $36.6 billion.
Brisbane remains Australia’s most profitable capital city for the third consecutive quarter: ✔ 99.7% of house resales made a gain ✔ 99.8% of unit resales made a gain
Other strong performers include Adelaide (99.2%), Perth (98.7%), and Sydney (98.5%).
For buyers and investors, this highlights the resilience of the property market and the importance of making informed, strategic decisions.
Big Changes for First Home Buyers in QLD
From 1 October 2025, the Home Guarantee Scheme has been expanded: • Unlimited places – no cap on spots • Higher property price limits • No income caps • Deposits from just 5% with no LMI
New property price caps: • Brisbane, Sunshine Coast & Gold Coast: up to $1m • Sydney metro: up to $1.5m • Melbourne metro: up to $950k
For Logan and other entry-level Brisbane markets, this is especially significant, with house prices still well below Brisbane’s median. Expect strong competition into summer.
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